We all know what is SonyLIV. SonyLIV is the OTT arm of Sony Pictures Networks India Private Limited. Launched in 2013, it is one of the leading OTTs in India with close to 100 million (10 crores) monthly active users. Almost all of us have used it either to watch sports or to watch popular shows like The Kapil Sharma Show, Shark Tank India, Scam 1992, etc.
However, not many are aware of the meaning of SonyLIV. Rather, the meaning of LIV in SonyLIV. In this article, let us see what the possible meaning could be.
By the way, on a side note, we have an article published on Hotstar meaning too, in case you are interested.
Alright, let’s dive right in now.
What I have personally seen when I asked a few of my friends is that they feel ‘LIV’ stands for ‘Live’, because Sony live streams a lot of sporting events and tournaments. Well, this theory can be totally discarded because when SonyLIV was launched in January 2013, it was meant to be a go-to place to watch things like CID.
A few others feel that LIV could be an abbreviation of something.
A fraction of them even said that LIV could mean 54 in Roman numerals. L equals 50 and IV equals 4 in Roman. Hence, LIV could mean 54. We checked SonyLIV’s website, Wiki, Sony Pictures India’s website but there was no reference to this number anywhere.
Hence, none of these is really even close to what the actual meaning could be. So, back to our original question…
What Does SonyLIV mean?
Sony Pictures is associated with entertainment. Primarily it pitches the narrative of being a family entertainer and touching people’s life or enhancing it. LIV in SonyLIV means life, i.e. Sony Life if you were to call it. This fits perfectly because of the wholesale, mass entertainer pitch it is doing. The word ‘LIV’ could also have a European connection where, in Norway, Sweden and Denmark, ‘liv’ means ‘life’.
We even tried contacting the customer support of Sony Pictures Networks India Pvt. Ltd. but did not get an answer. Our email to them is yet to be answered. If we do get an answer, we will add it here. Till then, I am going to safely assume that LIV in SonyLIV means life.