While booking tickets on BookMyShow or any other movie ticket booking platform, you would have come across the below for sure…

…and a question would have flashed across your mind – what is Insignia? Let us understand this in more detail in this article and know its features, pricing, seating capacity, and a lot more things. Here we go.
What is the meaning of Insignia Theatre?
Insignia theatre is INOX’s ultra-luxurious 7-star experience that is claimed to delight the movie-goers. Watch the video below before we dive into more details:
What are the features of an Insignia Theatre?
To summarise, an Insignia screen is equipped with:
- Luxurious interiors
- Touch-screen operated recliners
- Laser projection technology
- Dolby Atmos sound
- 300% brighter images
- 3D powered by Volfoni systems
- Personalised experience – with separate phone lines for ticket bookings
- Butler-on-call – just press a button to call a butler for help
- Live food counter – with food experience powered by Masterchef Vicky Ratnani
- Uniform of the staff crafted by Arjun Khanna – designed to not intrude into the experience of movie-goers
- Limited seating capacity – so that there is negligible chaos in the cinema hall
As soon as you enter the Insignia theatre, you will feel like you have entered a 7-star hotel. You will see some trivia about past movies on the walls of the theatre. And if you have already purchased the tickets, you will be escorted to your seat personally by one of the staff members. If you have reached much earlier, you can choose to enjoy the delicious food from the live food counter.
What is the total seating capacity of an Insignia Theatre?
Of all the theatre types, Insignia hall has the lowest number of seats. It has anywhere between 30 and 75 seats depending upon the size of the hall, ranging from 5 to 7 rows.
As far as seating options are concerned, unlike other theatre types, there is no bifurcation by level or class. It is just one compact cinema hall divided just by rows.
What is the cost of a ticket in an Insignia theatre?
As compared to regular theatres, an Insignia theatre costs 5 to 6 times more. A ticket in Insignia theatre can cost anywhere between ₹950-1,100.
What is the difference between Insignia and others like PXL/IMAX/4DX/MX4D?
We have written a detailed article covering PVR’s PXL screen and INOX MX4D as well. If you read those articles, you will realise that those two and others have more to do with technology. Be it the picture quality, sound effects, curved screen, 4D experience, etc.
Insignia, however, lays some focus on technology but is more about luxury and making one feel like a king or a queen. For someone who wants the best of both worlds – movie watching experience and luxury – Insignia is the go-to place. For someone who wants to experience the best of the movie-watching experience only, Insignia may not provide that sort of an experience.
How many Insignia screens are there in India?
Insignia screens are actually present in almost all major cities of India. Not all INOX screens may have it though.
What does the word Insignia actually mean?
Now we know what is Insignia theatre. However, what does the word itself mean? Insignia refers to a sign or a symbol that depicts a certain position in a group or an organisation. For example, a crown indicates that a person is a king or a queen.
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