While booking your tickets on an online platform, you would have come across the term ‘ScreenX’, like this snapshot below on India’s BookMyShow:
So what is ScreenX exactly? What are its features, ticket cost, etc.? Let us find out.
Traditional movie screens are projected on one wall, which is right in front of you. With ScreenX, the projection expands to the side walls too, i.e. on the walls to your right and left. Simply put, ScreenX provides a 270-degree movie watching experience. The projection expands to your peripheral vision and provides a super-immersive experience as compared to the traditional screens. The movies can be seen in both, 3D and 2D. Here is a video explainer.
This is a very simplistic explanation of ScreenX theatre technology. Before we get into more details though, here is some history.
What is the history of the technology?
The technology was first developed on 3rd March 2012 by a South Korean company CJ 4DPLEX, which is a subsidiary of CJ CGV group. The technology is over a decade old.
By the way, in case you didn’t know, CJ 4DPLEX has also powered the immersive 4DX technology. Read about it if you didn’t know already.
How do ScreenX movies work?
There are essentially two stages of the movie-making process – Shooting and Conversion.
During the shooting phase, scene selection is thought of first, followed by simultaneous shooting with various camera setups. Then in the post-production phase, the quality is enhanced with VFX and colour grading.
The final phase is conversion. CJ 4DPLEX works with creators to create the ScreenX effect for an immersive experience. The movie is then sent out for distribution.
What is the seating capacity at a ScreenX theatre?
The cinema hall has a capacity of around 300 seats. These are usually divided across three sections – Executive, Premiere and Silver, with Silver being the farthest from the screen.
What is the ticket price of a ScreenX movie?
A ScreenX movie ticket costs about 2-3 times the normal. In India, a ScreenX ticket may cost anywhere between ₹500 to ₹700.
How many ScreenX theatres are there in India?
As of today, there is only one theatre in India at INOX Megaplex (Inorbit Mall) in Malad West locality of Mumbai suburban.
We have also written about other theatre technologies. Read about them before you experience them!
1. A playful theatre for kids PVR Playhouse or INOX Kiddles
2. Watch a movie on a curved screen with PVR’s PXL Screen
3. A breakthrough 4D experience with MX4D Theatre or 4DX Movies
4. A next-gen immersive experience with IMAX with Laser
5. Experience luxury with entertainment at INOX Insignia / PVR Directors Cut / PVR Luxe / Onyx Diner
6. Regal’s premium offering RPX movies