On 27th May, Amazon Prime Video released Runway 34 on their platform. But why there is so much outrage on the release of Runway 34 on Prime Video? Why do we have to pay a subscription to watch Runway 34 on Prime Video? Can we watch Runway 34 for free on Amazon Prime Video? All questions regarding Runway 34, its release on Prime Video, and ways to watch it for free have been answered.
Releasing Runway 34 on Prime Video, making users pay for an Amazon Prime Video subscription, and paying again to watch Runway 34 sounds absurd right? This concept is not new in western countries. Many OTT platforms in India such as Prime Video and Zee5 have adopted this approach to make users pay for early access to movies. This concept is called TVOD – Transactional Video on Demand. It helps generate extra revenue for the OTT players for a certain period of time.
At present, a rental fee to watch Runway 34 is ₹199 with certain terms and conditions. This fee needs to be paid over and above the monthly/quarterly/yearly subscription fee.
To add on, this can only be done if the movie had so much hype and buzz around. So the sole reason for paying a subscription for Runway 34 is because of the early release on the OTT platform. KGF 2 and RRR were released in the same patterns on Prime Video and Zee5. Runway 34 is released early on Prime Video, earlier than initially expected. Paid access to Runway 34 will help Prime Video in generating extra revenue.
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Is it possible to watch Runway 34 for free on Prime Video?
After a few weeks, when the dust has been settled and Runway 34 is no more in the theatres, Prime Video will make Runway 34 free for their paid users (who have Prime Video subscriptions). Somewhere in mid-June, Runway 34 will be made available to paid Prime Video members for free.
Do I need to pay to watch Runway 34 on Prime Video?
As of today, you will have to pay a rental fee on Prime Video to watch Runway 34 because of early access. If you have patience, you can wait for another month or so until the subscription cost gets removed for Runway 34.
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